Evolved Pros Media
Strategy
Put AI Tokens on the Materials Line Before You Rewrite the MSA
George Leith · Sep 18, 2026 · 4 min readAdvertisement
Strategy
B2B Reaches for AI to Research First, Write Second
The AI seat showed up as a writer. The workday still starts as research.
Sep 18, 2026 · 3 min readStrategy
When the Deck Defaults to Social, Show the Home Screen
The planning deck opened on social again. I pulled the home screen.
Sep 18, 2026 · 4 min readStrategy
B2B Needs a Context Layer, Not More Agents
Another marketing agent landed on the stack. The CRM still does not talk to the SEO export. The CTV report lives in a third folder.
Sep 18, 2026 · 3 min readAdvertisement
Strategy
Creator CFO Buy-In Dies on Half-Built Plumbing
The creator pitch landed. The CFO still asked what counts as a view.
Sep 18, 2026 · 4 min readStrategy
AI Platforms Need Creators the Way Social Needed TV
Social poured money into TV while claiming to replace it. Digiday put the parallel in print on September 16, 2026. AI platforms are chasing creators hard even t
Sep 18, 2026 · 4 min readStrategy
What Looks Like Chaos Is Usually a Priority Shift (Reading Shaun Maguire on xAI)
Maguire’s xAI piece reads like a boardroom priority flip after a bottleneck clears. Steal the focus model. Question the victory lap.
Sep 18, 2026 · 4 min readAdvertisement
Strategy
Multi-Thread Without Pissing Off Your Champion
Multi-thread the buying group without blindsiding your champion. Ask for intros, map politics, and keep their status intact while you expand access.
Aug 12, 2026 · 5 min read
Strategy
Walk-Away Criteria Before the Discount
Define walk-away criteria before discount talks start. Saying no early protects margin, calendar, and the deals that deserve you.
Aug 12, 2026 · 5 min read
Strategy
Halftime in the Fiscal Year: Five Trends Worth Adjusting To
We're at the midpoint of the year. Here's what the first half is telling sales leaders, about AI, buyers, and an economy that rewards efficiency.
Aug 12, 2026 · 2 min readAdvertisement
Strategy
CTV for Multilocation Brands: Measure Lift Before You Scale
CTV for multilocation brands stalls when last-touch attribution caps budgets. Use geo holdouts and local funnel pairing before you scale.
Aug 12, 2026 · 6 min read
Strategy
What Happened to Claude's Fable 5, and Why Sales Pros Should Care
Anthropic shipped a frontier AI model, then deliberately put walls around it. The restraint is the story, and a lesson for anyone betting their craft on these tools.
Jun 17, 2026 · 2 min readAdvertisement
Strategy
Fox Just Bought the Living Room. Here's What It Means for Your Ad Dollars.
Fox's $22B move for Roku creates a fourth pole in connected TV. For advertisers, the real story isn't reach, it's who now owns the data.
Jun 17, 2026 · 2 min read
Strategy
The 40% Discovery Advantage: What Top Performers Do Differently
Top sales performers ask 40% more strategic questions during discovery. Learn the EVOLVED framework that drives higher deal values and win rates.
May 5, 2026 · 4 min readAdvertisement
Strategy
Niche vs. Horizontal: The McKinsey Data That Changes Everything
McKinsey data shows niche-focused companies land in the top revenue band far more often than horizontal ones. Focus changes the message, the cycle, and who believes you.
Apr 15, 2026 · 3 min read
Strategy
Strategy Without a Hierarchy of Commitments Is Just a Wish List With a Deadline
Most Q2 plans are built in a room with the wrong people, using last quarter's assumptions, and handed down to a team that was never consulted.
Apr 12, 2026 · 5 min readAdvertisement
