Juan FernandezSeptember 2, 2026
George sits down with longtime friend and channel veteran Juan Fernandez to talk evolution — from Juan's early days building and losing an IT company after a federal contract collapsed, to founding MSP.AAS.com, a white-label operations platform now scaling faster than anything he's built before. They cover the shift from price-based to outcome-based selling, the "hot pan" risks of ungoverned AI adoption inside businesses, why authenticity is becoming the real differentiator in a slop-saturated content world, and Juan's philosophy on leadership: cultivate people, not just process.
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